The lists and segments area in your Rare account is where you can learn more about your customers. Defaulted already in your Rare account under the Lists tab gives you a preset of your segments as shown:
To create your own list or segment, you can select the ‘New List’ button on the top right-corner.
To create a new list:
Click the new list button to get started:
Give your list a title and you will be directed to an area where you can manage your contacts
Selecting the drop down ‘Manage Contacts’ menu, you can Add a contact, import, unsubscribe, export or view contacts.
In this list, you can also use the signup form URL to feed user emails to this specific emails:
For example, you can feed your newsletter box to a specific list. You can read more about how to set up your newsletter box on your store.