When you push a product to your customers, you need to provide a way for them to purchase it from your shopify store. One way to promote it is including a “Buy Now” button in your Rare email. To do this, all you need to do is add a Button content block to the template, and link the URL to the product.
Instructions on Copying the URL from your Shopify Product:
1. Login to your Shopify Account
2.In the navigation panel, click Sales channels
3.Click Buy Button
4. Click Select a Product
5.Choose the product you want to promote in your Rare emails. Then you click the Copy Link button.
6.Head over to your Rare.io account and setup a new email campaign and edit the mailout. Then create a Button Block in your Rare email template, drag it and style it where you want, and title it “Buy Now”
7.Paste that copied URL In the button link box, and then complete all the other necessary details for the button.
8.Continue with your Template Builder and finish the email.
Voila! Now when your customers click that button, they will be linked straight to the checkout page on your Shopify store with that product added to the cart.