Sometimes coming up with the text content for your customer follow up or re-engagement campaigns can be a roadblock to getting started.

To help get your creative juices flowing, here are some basic ideas for different types of customer follow up messages. Remember these are only suggestions - feel free to edit them to suit your own style.

These are the basics! We’ve kept it simple so you can personalize the content. 

 

Post-purchase email

(Recommended to send 7-14 days after purchase)

Dear {{ customer.first }}

Thank you again for your order! We are happy to welcome you as our customer, and want to make sure that your order arrived as expected. If so, are you enjoying your {{ customer.last_purchase.name }}?  

We'd love to hear about your experience with {{ store.name }}, so please get in touch with us if you’d like to share some thoughts!

I look forward to hearing from you. 

Best,

John

Here are some products we think you’ll really like. We’d love the chance to serve you again.

(product 1)           (product 2)            (product 3)

 

30 Day Email Option 1

(Sent 30 days after a purchase)

Dear {{ customer.first }},

We hope you’ve been enjoying {{ customer.last_purchase.name }}. To show our appreciation for your business we’d like to present you with a special offer. Visit us now at (company website) and save ___% on your next purchase.

Here are some recommendations to get you started:

(product 1)           (product 2)            (product 3)

 Thanks again for being our customer. We hope you enjoy this special offer!

 

Best,

John

 

 

30 Day Email Option 2

(Sent 30 days after purchase)

Dear {{ customer.first }}

We hope you’ve been enjoying your {{ customer.last_purchase.name }}. Occasionally we like to send email to our customers with product recommendations chosen specially for you. We hope you like what we’ve selected. 

(product 1)           (product 2)            (product 3) 

(Shop Now Button)

Thanks again for being our customer. We wouldn’t be here without you!

Best,

John

 

60, 90 Days after purchase Option 1

(New Products + Offer)

Dear {{ customer.first }}

It’s been awhile since you purchased your {{ customer.last_purchase.name }} from us. We hope you’re still enjoying it as much as you did when it first arrived.

We’ve recently added some new products to our store and we thought of you when these items arrived. See what you think!

 If you like them and want to purchase then please enjoy ___% off as our thanks for being a customer. Just use coupon code (add code) at checkout.

(Shop Now Button)

We hope to see you soon!

Best,

John

 P.S. Here are some additional recommendations. Enjoy!

(product 1)           (product 2)            (product 3)

 

60, 90 Days after purchase Option 2

(Recommendations and Offer)

Dear {{ customer.first }},

It’s been awhile since you purchased your {{ customer.last_purchase.name }}. We hope you’re still enjoying it as much as you did when it first arrived.

We have some other great products that we think you’ll really like.

(product 1)           (product 2)            (product 3) 

 

If you see something you like then please enjoy ___% off as our thanks for being a customer. Just use coupon code (add code) at checkout.

(Shop Now Button)

We hope to see you soon!

Best,

John

 

After a 2nd Purchase

Dear {{ customer.first }},

Thank you for your purchase! We’re glad you decided to order from us again. We hope you’ll be as happy with your boots as you were with your first purchase.

We’d love to hear what you think once your order arrives!

Thank you again, we really appreciate your business.

Best,

John

 

After a 3rd Purchase Option 1 - Discount Offer 

Dear {{ customer.first }},

 Thank you for your order! We noticed that this is your third time ordering with us and we really appreciate your business. Loyal customers like you make our day!

To say thank you here’s a ___% discount offer to use on your next purchase. Simply use code (add code) at checkout.

Keep these items in mind for later!

Best,

John

(product 1)           (product 2)            (product 3)

(Shop Now Button)

 

 

 After a 3rd Purchase Option 2 - Share with a friend.

 Dear {{ customer.first }},

 Thank you for your order! We noticed that this is your third time ordering with us and we really appreciate your business. Loyal customers like you make our day!

To say thank you here’s a ___% discount offer to use on your next purchase. Simply use code (add code) at checkout. 

(Shop Now Button)

AND here is a ___% offer to pass along to a friend. We would love for you to introduce someone new to {{ store.name }}. Just send them our way and have them use the code (add code) at checkout. 

Keep these items in mind for your next order. As always we’ve selected these just for you.

 

Best,

John

(product 1)           (product 2)            (product 3)

 

  

After a 4th Purchase - VIP

Dear {{ customer.first }},

We see that this is your fourth purchase with us and we couldn’t be happier. Thank you!

 As one of our VIPs you can look forward to receiving exclusive offers, special discounts and invitations to VIP only events.

We really appreciate your business and as always we hope you enjoy your order!

Best,

John

  

Idle Customer - 180 Days since a purchase

Dear {{ customer.first }},

It’s been awhile, we miss you! We have some new items at (company website) and we think you’ll really enjoy them. To welcome you back here is a special offer for ___% off your next purchase.

Come visit us as {{ store.name }} and see what’s new! To help you get started here are some products we’ve selected just for you.

(product 1)           (product 2)            (product 3)

We hope to see you soon!

Best,

John

 

Churned Customer - Over a Year since a purchase

Dear {{ customer.first }}, 

As someone who’s ordered from us before, we’d love to see you again! We never forget a customer, and to show our appreciation for your business here is a special offer for ___% off your next purchase.

Come visit us as (company website) and see what’s new! To help you get started here are some products we’ve selected just for you.

(product 1)           (product 2)            (product 3) 

We hope to have the pleasure of welcoming you back! 

Best,

John

 

Customer Examples

These are a few of our favourite examples used by Rare customers. We’ve taken a few details out but most of the email is there. We hope this helps!

 

After 2nd Purchase

Dear {{ customer.first }},

A few days ago you placed your second order with us.

While we appreciate each and every one of our customers, it's our repeat customers like you that really help us grow our little business. This makes you a very special customer at (company name). Thank you.

We hope you enjoy your second order as much as the first.

Thank you again!

John

 

Post-Purchase Email

Dear {{ customer.first }},

Just a note to say thank you for ordering your {{ customer.last_purchase.name }} from us. We started our store in late September, so that makes you one of our very first customers, and we can't thank you enough for your support during our first few weeks.

We won't send you too many emails, but we will let you know as we get new styles in that we think you might like. This is a simple email to show you a few items we might recommend you consider, based on your original purchase.

(product 1)           (product 2)            (product 3) 

As always, it's fast, free shipping with easy returns.

Thanks!

John

 

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