In addition to giving you metrics about your store, we also provide powerful and useful analytical tools to give your store’s email marketing a solid strategic foundation. You can find these under the "Reports" tab in your Rare account:

Activity By Customer Quality

Segmenting on customer quality, this report will show you open, click and the unsubscribe rate of each customer quality.

Latency Reports

This report provides you with insight into the days that it takes for your customers to move from their first order in your store to their second order, and then second order to third. We provide you with three averages: Mode (most frequent number), Median (the middle range of numbers) and Average of your data. With this information, you can set up your mailouts to reflect these averages, as you want to remind customers when to make these next purchases!

Customer Purchase Timelines

You have the ability to track the number of customers who have purchased in your store, the number of new customers, repeat customers, customers reactivated and the number of customers who have churned These commerce metrics have been grouped together by colour based on the type of metric. You have other metrics that are grouped together such as the number of customers who have been discounted or refunded.

If you hover over any point in the timeline you see the commerce metrics for that specific time.

What is the purpose of this report?

This tool can be used to track and determine specific times when customers are coming onto your store. For example, if you see that people are coming to your store right before a major holiday, you can cater your sales, products and emails for the next coming holiday.


Purchase Cohort

This report groups your customers together by the month they make their first purchase, and tracks subsequent purchases and revenue generated from each group over the following months. A customer is always placed in one cohort group because they are defined by the month in which they made their first purchase. 

The body of your cohorts report contains a start date for each group, indicated by a dark blue box containing the date, number of customers, and net new customers that month. The subsequent boxes for each cohort group track the number and the percentage of customers that have returned to your store , and the incremental revenue that the specific group has generated in the proceeding months.

The vertical border of the cohorts report contains the total revenue and number of orders generated from each cohort group over the whole time since they first came on as a customer.

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