Creating a Campaign

So you’ve segmented your customers, and you’ve built your Template. Now it’s time to actually send something out to people, and in order to do that, you need to create your Campaign.

There are four parts to creating a new Campaign, and this document will take you through a step-by-step for each of them.

In this document you’ll find:

Getting Started

Part 1: Details

Part 2: Lists

Part 3: Templates

Part 4: Sending Options

 

Getting Started

The first step is to look to the top of your screen and click on the Campaigns tab:

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To create a new Campaign, click on the New Campaign button. If you have existing Campaigns, you can duplicate any of them to tweak or recreate a previous Campaign.

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OR

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Part 1: Details

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This is the first page you’ll see whenever you begin a new Campaign or edit an existing one. There are several boxes to fill out and each one is equally important.

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Campaign Name: Choose a unique name that will help you keep track of which Campaign is which. Only you will see it.

Subject Line: This is the subject of your email that the customer will see. You can make it more eye-catching by clicking on the Emoji to include smileys or on the Dynamic Tag button to include individual details like their name!

To learn more about using Dynamic tags click here.

Preview Text: This text gives the customer a sneak peak of what you’re going to offer them. It should be similar to the Subject Line, but a little longer.

Sender’s Name: This tells the recipient who is sending them the email. You may want to write your shop name in this box

Sender’s Email: This tells the recipient which email address the message was sent from. It also allows them to reply directly if they have something to say to you.

NOTE: For the sender email, we do not recommend using a personal email.

A/B Testing: A/B Testing allows you to send out two versions of your Campaign out and compare which one gets the best response. Version A will be sent to 50% of your list and Version B gets sent to the other 50%. Use this feature to track new ideas and see which version your customers respond to best.

Inbox Preview: Allows you to preview how your details will look when they arrive in your customer’s inbox.

When you’re satisfied with how everything looks, hit the ‘Next’ button.

 

Part 2: Lists

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Now it’s time to choose the contacts to whom you want to send this Campaign. In the drop-down menu you can choose any of the pre-created Segments provided for your customer base (Active, Idle, Churned, Prospect), or choose any of the Lists or Segments you’ve created yourself.

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Once you’ve chosen the contact List or Segment you want to send to, hit ‘Next’ to select a Template.

To learn more about Mailable Contacts click here.

 

Part 3: Templates

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This page is where you can select a Template for your Campaign. Click on “SELECT TEMPLATE” in order to select a pre-existing design. Choose “Blank Template” to create a brand new one.

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Click on the Template you want to use for your Campaign and hit ‘Next’.

 

Part 4: Sending Options

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You’re in the home stretch now! This is the final step where you can tell Rare when to send your Campaign out. The two options you can choose from are:

  1. Predictive Delivery: Emails are sent out to customers over a 24-hour period at the specific time when Rare predicts they’re most likely to be online, based on their past activity. Click here to learn more about Predictive Delivery.
  2. Same Time Delivery: Emails are sent out all together in one batch. Choose to send them immediately or specify a later time. 

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Congratulations! You’ve just published your Campaign!

In the next section we’ll learn about how to interpret and benefit from the information that will soon be provided in your Campaign Report, including open rates, unsubscribes and revenue generated!

Predictive Delivery

Creating an Automated Series

Understanding your Campaign Report

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