Welcome to the Customer Segment Builder

Customer Segment Builder lets you drill down into your shop data and create advanced and highly targeted segments. Build precision segments of customers based on demographics, behaviour, and purchases. Then import these lists into other marketing tools such as email marketing, Facebook and Google adWords.

Why Create Segments?

You can...

  • Increase your email marketing engagement and conversion rates
  • Create advanced customer segments based on gender, demographics, behaviour and purchases and more: female customers, loyal customers, customers who purchased a product from a collection etc.
  • Export your list to Rare.io, MailChimp, Facebook, Google Ads and more!
Ideas for Segments
  • You have a new product - Select everyone who has purchased a product from that brand in the last month and use that for your launch email list. Target them with ads using Facebook Custom Audiences, Twitter Tailored Audiences, or Google adWords. Also select everyone who has purchased from the same Collection and use that with a cross-sell launch email and more social ads.
  • You are running a sale - Create a segment of customers who have not purchased since the sale started. Import into your email marketing provider this list of inactive customers and target them specifically.
  • Re-engage idle Customers - Create a segment of customers whose last purchase was over 6 months ago. A customer who purchased something several months ago could easily be tempted to purchase a new product with a coupon code or promotion.


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